Salve for ISCA: New Study Reveals the Economic Cost of Physical Inactivity in Europe

Wednesday, June 17th, 2015 | PR

A new study published today 17 June 2015, by the Centre for Economics and Business Research has revealed the true cost of Europe’s physical inactivity time bomb.

The study, commissioned by ISCA (International Sport and Culture Association) shows that half a million Europeans die every year as a result of being physically inactive.

1 in 4 adults across Europe is currently physically inactive, as are 4 out of 5 adolescents.

Cost to the European economy of “doing nothing” is over 80bn Euros per year – 5bn Euros more than the world spends on cancer drugs in a year.

Physical inactivity could become bigger risk to public health than smoking, but study says cheap and effective steps to get people moving could save Europe billions of Euros.

More information on the study could be found in the Press section on http://inactivity-time-bomb.nowwemove.com/

Additional resources are available on the following links:

- Infographics summarizing inactivity cost in Europe

http://inactivity-time-bomb.nowwemove.com/infographics/

- Full report on inactivity in Europe

http://inactivity-time-bomb.nowwemove.com/report/

- Report endorsements

http://inactivity-time-bomb.nowwemove.com/endorsements/

- NowWeMove Channel on youtube

https://www.youtube.com/user/watchNowWeMove

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