Salve организира в Европа PR дейностите за първия Ден без асансьори - No Elevators Day

Friday, May 22nd, 2015 | PR

The First European No Elevators Day

(Salve gave the idea, the name and the PR activities of No Elevators Day)

European No Elevators Day initiative had been supported by many universities and schools, teachers and sport federations, municipalities and ministries, as well as by non-governmental organisations and private companies in the participating 17 countries. The event took place in Albania, Belgium, Bulgaria, Croatia, France, Greece, Hungary, Latvia, Lithuania, Poland, Romania, Serbia, Slovakia, Slovenia, Spain, Turkey and United Kingdom.

The activities related to No Elevators Day in Brussels started a few days earlier at the European Parliament, where ISCA is organising an activation dedicated to the importance of physical activity with several Members of the Parliament. The activations continued on 5th of June when ISCA’s activists in the Belgian capital had the opportunity to climb the stairs of the famous Atomium in Brussels to mark the European No Elevators Day. The initiative was also be supported by the Latvian Presidency secretariat in Brussels and in Riga, and also by the Belgian Ministry of Finance, Green 10 member organisation Transport and Environment and BASE Company, all based in Brussels.

No Elevators Day to keep Europeans in good shape
Climbing stairs could be an easy way for busy people to move more every day

02 June 2015 - Brussels/ Copenhagen

European citizens in 17 countries will be invited to take the stairs instead of the elevator on 5 June 2015 when the International Sport and Culture Association (ISCA) and its local partners stage their first European No Elevators Day. The day will see participating organisations sealing off elevators in more than 180 public and private buildings in more than 50 cities as part of ISCA’s NowWeMOVE campaign promoting grassroots sport and physical activity. The event is still open for more organisations, companies and citizens to join in by registering their participation on the No Elevators Day website - http://no-elevators-day.nowwemove.com All participants are invited to voluntarily close some of the elevators and/or escalators on their premises and to motivate their visitors to take the stairs. Highlighting the benefits of climbing the stair on the No Elevators Day is expected to encourage more busy people to keep moving throughout the day. All activities under No Elevators Day title will be voluntary and will take into consideration the accessibility requirements for people with disabilities and medical conditions and will provide access to them and to those not willing to participate. “Our objective is the European No Elevators Day to make people reconsider how important is the physical activity for their health and wellbeing and how easy it is to include it in their daily routines,” says Laska Nenova, ‎NowWeMOVE coordinator for Europe at ISCA. “Today we are able to enjoy a variety of technologies that save us a lot of time and effort. However, they have also caused the human body to become more sedentary and may not develop and function optimally as a result. As humans we are born movers who need frequent physical activity,” continues Laska Nenova.

People spend an estimated two-thirds of their lives at their workplace. In order to stay healthy, they need to find ways to incorporate physical activity into their workday. European No Elevators Day initiative has been supported by many universities and schools, teachers and sport federations, municipalities and ministries, as well as by non-governmental organisations and private companies in the participating 17 countries. The event will be market in Albania, Belgium, Bulgaria, Croatia, France, Greece, Hungary, Latvia, Lithuania, Poland, Romania, Serbia, Slovakia, Slovenia, Spain, Turkey and United Kingdom. The activities related to No Elevators Day in Brussels will start a few days earlier at the European Parliament, where ISCA is organising an activation dedicated to the importance of physical activity with several Members of the Parliament. The activations continue on 5th of June when ISCA’s activists in the Belgian capital will have the opportunity to climb the stairs of the famous Atomium in Brussels to mark the European No Elevators Day. The initiative will also be supported by the Latvian Presidency secretariat in Brussels and in Riga, and also by the Belgian Ministry of Finance, Green 10 member organisation Transport and Environment andBASE Company, all based in Brussels.

European No Elevators Day is part of the NowWeMOVE campaign, supporting the European
Week of Sport - #BeActive.

Physical activity and human health

59% of the European population is reported to never or rarely exercise or play sport
(Eurobarometer 2014). According to the World Health Organisation (WHO) the physical
inactivity is the fourth leading risk factor for global mortality. Regular physical activity has
proven to have various positive effects on physical health, mental health, and social integration.
20 minutes of daily exercise or sport involving moderate to vigorous movement can reduce the
risk of developing non-communicable diseases, such as ischemic heart disease, stroke, obesity,
type 2 diabetes, colon cancer, breast cancer, and Alzheimer’s disease. Additionally, the risk of
recurrent breast cancer could be reduced by approximately 50% thanks to regular physical
activity. One third of Alzheimer’s cases could be prevented by a combination of regular
exercise, quitting smoking and memory training.
Physical activity is not only about health, it is also about feeling good, sharing joy, having fun
and spending time together with family and friends. Walking outside, climbing stairs, doing light
squats and arm movements, playing with the kids or walking the dog are easy ways for people
who do not play sport regularly to include physical activity into their routines.

The benefits of stair climbing - #NowWeTakeTheStairs

Climbing the stairs burns two to three times more calories than walking (about 8-11 kcal per minute). A 70 kg person can burn 30 calories per day if they climb two flights of stairs (approx. 12 steps each) three times. The number of calories burnt depends on the body weight – the heavier weight, the more calories are burnt by climbing stairs. Going up two flights of stairs every day can lead to weight loss of up to 2.7 kg over a one-year period. Climbing more than 55 flights of stairs per week may significantly reduce inactivity- related health risks. It can help build and maintain healthy bones, muscles and joints, as well as maintain a healthy body weight. Stair climbing can be accumulated over the course of the day, making it a significant contribution to the recommended minimum of 20 minutes of daily physical activity. Stair climbing is associated with “good cholesterol” levels, better bone density of post- menopausal women, increased leg power, and may even lead to reduced risk of injury from falls among the elderly. Taking the stairs instead of the elevator is a “green” activity as it does not use any externally produced energy. In addition, using the stairs might be the quickest way to your destination in buildings with seven floors or less, especially during peak times.

For additional information, please contact: pr@nowwemove.com

Laska Nenova, NowWeMOVE Campaign Coordinator Europe: +359 888 524 158

Learn more at: http://no-elevators-day.nowwemove.com / #NowWeTakeTheStairs

Facebook: No Elevators Day

#NowWeMOVE - campaign summary

NowWeMOVE is Europe’s biggest campaign promoting sport and physical activity. Launched in
2012 by ISCA, it brings stakeholders in the sport for all from a variety of sectors together to
tackle the physical inactivity epidemic across Europe. The cross-sector vision of the campaign is
to get “100 million more Europeans active in sport and physical activity by 2020.” The overall
objectives of the campaign are to raise awareness of the benefits of sport and physical activity
among European citizens; promote opportunities to be active in sport and physical activity; and
enable sustainable and innovative capacity building for providers of physical activity initiatives
through open-source solutions and advocacy.

Please visit the NowWeMOVE website for more information - http://nowwemove.com/

The International Sport and Culture Association (ISCA)

International Sport and Culture Association (ISCA) is a global platform open to organisations
working within the field of sport for all, recreational sports and physical activity. Created in
1995, ISCA cooperates with its 180 member organisations, international NGOs, and public and
private sector stakeholders. It has 40 million individual members from 74 countries which
represent a diverse group of people active within youth, sport and cultural activities. ISCA’s
activities support the general HEPA (health enhancing physical activity) policy of the EU. ISCA
concentrates on three key areas - activities, education and policy-making. As well as promoting
events and educational programmes, ISCA takes a full role in the public debate on sport and
culture and strives to influence policies in these areas.

http://www.isca-web.org

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