Salve организира комуникационната кампания в Европа на European Panna Tour

Monday, June 1st, 2015 | PR, реклама

По време на европейското турне по уличен Panna футбол се проведоха демонстрации и обучителни сесии в 8 европейски държави - Дания (Копенхаген), Словения (Любляна), Хърватска (Загреб), Македония (Скопие), Гърция (Солун), България (Пловдив), Румъния (Питещ) и Унгария (Будапеща).
Panna European Tour е част от кампанията NowWeMove, която се провежда в 38 европейски държави.
Salve PR Agency осъществява комуникационната кампания на NowWeMove.

Panna Street Football Team to Inspire Hundreds of Citizens to Be More Physically Active

On 22 May 2015 the European Panna Tour will kick off in Denmark and travel 3000km through eight European cities to showcase some of Europe’s most exciting street football players on city squares across the continent. The tour will start at 4 - 6pm at Israels Plads in the heart of Copenhagen, and as part of NowWeMOVE campaign, it has one goal – to promote physical activity for all. The Panna Tour team consists of four men aged from 21 to 35 years. One of the leaders is Suell Osmani, “the Gypsy”, from the Former Yugoslav Republic of Macedonia, who is one of the Copenhagen Panna House founders.

What is Panna?

Panna is a worldwide popular street football game that can be played anywhere with just a ball and by anybody, regardless of one’s training level. Panna, also called “nutmeg” or “tunnel”, is a specific technique of football in which a player rolls or throws the ball between an opponent’s feet. The aim of the game is to beat your opponent by scoring more goals or ultimately playing the ball through the opponent’s legs, a move that is known as a “panna”. Panna street football is rapidly gaining popularity amongst young non-professional players, offering the intensity of sport and delivering the message for tolerance towards social, ethnical and cultural diversity.
Embracing the essence of the NowWeMOVE campaign, the players from Copenhagen Panna House are embarking on a two-week tour to promote grassroots sport and active lifestyle for all ages, genders and social groups.

The EU tour

Street football demonstrations and game-coaching sessions will be held in the central city squares in capitals and big cities in Denmark (Copenhagen), Slovenia (Ljubljana), Croatia (Zagreb), Former Yugoslav Republic of Macedonia (Skopje), Greece (Thessaloniki), Bulgaria (Plovdiv), Romania (Pitesti) and Hungary (Budapest). Following their philosophy to provide equal opportunities for everyone, the team will participate in specially designed events for minority groups in some cities on the tour.
Quote: “During our game demonstrations we usually interact with many different people on the streets. This has encouraged us to promote panna football as a healthy and attractive sport for all, which is fun to play and watch. Panna is not only football, it’s a combination of football aerobics, rhythmic gymnastics, ball skills and a show, all in one. And we see ourselves as role models for other players and our fans.  We have to be good ambassadors of panna and play the game in respectful and fair way,” says Suell Osmani, a Macedonian Roma, from the Copenhagen Panna House team.

Some useful statistics on “Sport and physical activity” in Europe

The European Panna Tour comes at a moment when Europe needs good examples of attractive grassroots sport or sport for all initiatives to overcome increasing levels of physical inactivity among the European population in general. In its last “Sport and physical activity” survey (2014)*, Eurobarometer reported that an important proportion of EU citizens (59%) never or seldom exercise or play sport, while 41% of Europeans do it at least once a week with only 8% who exercise or play sport regularly. In this regard, street games are recognised as an active behaviour change agent, helping young people to form better physical and social habits to enhance their lives. Moreover, there are other programmes targeting Europeans to get involved in a long-term lifestyle transformation towards healthier living.
*Special Eurobarometer N412 on Sport and Physical Activity, published March 2014

The European Panna Tour is part of Europe’s biggest campaign promoting sport and physical activity NowWeMOVE. Launched in 2012 by the International Sport and Culture Association (ISCA), it brings stakeholders from the sport and physical activity sector together with a variety of other sectors to tackle the physical inactivity epidemic across Europe. The cross-sector vision of the campaign is to get “100 million more Europeans active in sport and physical activity by 2020.” The overall objectives of the campaign are to raise awareness of the benefits of sport and physical activity among European citizens.
European Panna Tour is part of the NowWeMOVE campaign, supporting the European Week of Sport - #BeActive.


For contacts and further inquiries:

Laska Nenova, NowWeMove Campaign Coordinator: +359 888 524 158

Learn more at: / #nowwemove ,

Organisers of the European Panna Tour:

Copenhagen Panna House: is the home of Denmark’s best football entertainment team. It provides training, shows, workshops, promotional activities and aims to promote street culture in Denmark.

DGI: is Denmark’s second-largest sports organisation with more than 1.5 million members. DGI is a non-profit organisation and today has more than 6,300 organisations under its umbrella as well as 100,000 volunteers.

International Sport and Culture Association (ISCA)

The International Sport and Culture Association (ISCA) is a global platform open to organisations working within the field of sport for all, recreational sports and physical activity. Founded in 1995, ISCA cooperates with its 180 member organisations, international NGOs, and public and private sector stakeholders. It has 40 million individual members from 74 countries, which represent a diverse group of people active within youth, sport and cultural activities. ISCA’s activities support the general HEPA (health-enhancing physical activity) policies of the EU. ISCA focuses on three key areas – activities, education and policy-making. As well as promoting events and educational programmes, ISCA takes an active role in the public debate on sport and physical activity and strives to influence policies in these areas.

ISCA participates as an observer to the Expert Group of the European Commission on “Health-enhancing Physical Activity” (HEPA). The EU Work Plan for Sport 2014-2017 identified “Sport and Society” as one of the priority themes. Within the field of “Sport and Society”, the promotion of health-enhancing physical activity is a key topic for EU level cooperation in sport.


Новините от България

Един от най-добрите европейски отбори по уличен фрийстайл футбол - Копенхаген Panna House, демонстрира на 29 и 30 май в Пловдив нова и изключително атрактивна разновидност на футбола, наречена Panna.

Panna в Пловдив, България

Panna в Пловдив, България

Училище "Найден Геров", Panna в Пловдив, България

Училище "Найден Геров", Panna в Пловдив, България



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